Technology should make business simpler.
We're building practical digital tools to help Indian small businesses strengthen customer relationships, organise their work and explore new opportunities for growth.
Honouring the spirit of independent Indian retail and everyday business.
Everyday businesses
Centred on the needs of local businesses and their daily work.
Lightweight & modular
A growing set of practical tools designed around specific business needs.
DukaanSutra Feedback
Our flagship customer feedback product.
Owner and data respect
A commitment to thoughtful, transparent product design.
Built around the needs of everyday businesses.
Indian storefronts have their own pace, relationships and routines. Useful digital tools should respect those realities and make everyday work simpler, not more complicated.
Tools should address real business needs and remain straightforward to use.
Technology should support the relationships between business owners and their customers.
A connected ecosystem can help businesses explore more digital capabilities over time.
Local business, thoughtfully connected.
Neighbourhood stores aren't just points of sale—they're hubs of personal trust, memory and daily routine. Yet for most, digital tools add friction rather than value, bringing clutter and complexity to straightforward work.
Instead of overwhelming store owners with fragmented apps and complex interfaces, we craft unified touchpoints that fit naturally right at the billing counter.
One brand. A growing ecosystem.
Purpose-built software designed for everyday storefront operations, connected under the DukaanSutra umbrella.
DukaanSutra Feedback
Our foundational counter listening solution. Collect genuine customer feedback at the counter via zero-friction branded QR cards. Capture discreet ratings, identify service drop-offs before public reviews, and build a lasting reputation locally.
DukaanSutra Loyalty
A planned product for customer loyalty and rewards.
DukaanSutra CRM
A planned product for organising customer relationships.
DukaanSutra Store
A planned product for establishing a digital storefront.
DukaanSutra Marketing
A planned product for small-business marketing activities.
DukaanSutra Insights
A planned product for business reporting and insights.
Technology crafted with responsibility and respect.
Guiding our product commitment to transparency, value and dignity for Indian small businesses.
Simplicity
Tools should be respectful of merchant attention and time; easy integration for store owners without technical hurdles.
Trust and transparency
Clear terms with zero hidden fees or locked customer databases. Honest technology that earns long-term loyalty.
Respect for business owners and their data
Private by default. Store and client data belongs exclusively to the business owner and is never monetised or sold.
Accessible digital experiences
Experiences designed for real everyday Indian store environments with minimal tech overhead and universal device compatibility.
Let's make everyday business a little simpler.
Explore DukaanSutra and discover the digital tools available today.